Europe E-Learning Market Growth was estimated to be around USD 75 billion in 2019 and is expected to grow at a CAGR of 8% from 2020 to 2026.
 

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The e-learning market in Europe is highly dependent on cultural factors, smartphone penetration, internet connectivity, and learning methods. Various European countries pose different consumption patterns due to a variety of educational methods. Scandinavian countries spend a lot on the adoption of online learning courses and are major exporters of e-learning solutions. The industry in the UK accounts for majority share due to the high emphasis on digitized education methods, presence of major European universities, and strong demand for these solutions from corporate and professionals.

Strong technology landscape in Europe is contributing to the regional e-learning market. The government in Germany has developed a framework for action with the 5G strategy for the country that was launched in 2017, to boost network expansion and advancement of 5G applications. Robust telecom infrastructure in several countries including Italy, France, Sweden, Germany, and Austria facilitates a seamless e-learning experience as content is streamed with high speeds without buffering time. Strong connectivity that enables efficient real time interactive learning sessions will support the growing adoption of e-learning technologies in the region.

The ongoing coronavirus (COVID-19) pandemic has positively impacted the e-learning industry in Europe, with several educational institutions using online learning platforms for conducting lectures to ensure social distancing. For instance, the Technical Economic Institute Tosi of Busto Arsizio in Lombardy, the region most hit by the pandemic, activated a new online teaching mode as early as February 2020. This included teaching in MOOC mode, virtual classes, and smart working following the normal school timetable. Similarly, The Ministry of Education and Vocational Training (MEFP in Spanish) launched a new website, I learn at home (Aprendo en casa) offering online resources such as training courses, materials, platforms, and tools.

The mobile e-learning market will gain traction in Europe with the growing penetration of smartphones in the region. Smartphone ownership rates are closer to six-in-ten in developed countries, such as Greece, Poland, and Russia, according to Pew Research Center. According to Ofcom’s annual Media Nation’s report, as of 2019, eight in ten adults in the UK have a smartphone, which they use to watch videos online. Increasing penetration of strong internet connectivity coupled with growing smartphone adoption will drive the mobile e-learning market growth in Europe.

The key players operating in the market are Cisco Systems, Inc., Meridian Knowledge Solutions, Microsoft Corporation, Adobe Systems Inc., Oracle Corporation, and Skillsoft. These players are targeting specific customer demands and adopting several strategies to capture a widespread customer base in the Europe e-Learning market. For instance, in January 2018, NetDimensions introduced its Talent Slate 2.5 mobile learning app that adds greater online integration with the ability to launch modules directly without downloading them, randomize questions for offline assessments, pop up window capabilities, and enhance access to knowledge centers.