Asia Pacific E-Learning Market size was estimated to be around USD 35 billion in 2019 and is expected to grow at a CAGR of 11% from 2020 to 2026.
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Growing penetration of smartphones coupled with the ease of availability of high-speed internet connectivity in several countries in Asia Pacific will drive the e-learning market growth. According to Pew Research Center, around nine in ten South Koreans own a smartphone. With around 95% internet penetration in the region, the e-learning industry will gain traction. The availability of strong internet connectivity even in remote areas and small towns will propel the market growth.
The ongoing coronavirus (COVID-19) pandemic will boost the e-learning industry in Asia Pacific. Corporate organizations are using digital training methods to train employees due to the temporary closure of businesses in response to the social distancing protocols stated by government administrations. Educational institutions including schools and colleges are conducting online lectures to ensure safety and optimum health of students by following social distancing measures. However, with the gradual reopening of schools and universities following the relaxations in lockdown measures imposed, the e-learning market will witness a slight downfall.
Mobile e-learning technology is gaining high momentum in Asia Pacific due to growing penetration of portable gadgets such as tablets, mobile phones, and laptops. Mobile learning is adopted by corporate employees as they can undertake short modularized courses on smartphones or tablets even while travelling. This enables to save the time spent on employee training during work hours. It also enables the training of a globally distributed workforce through a single unified platform. Rise in the number of SMEs in countries, such as South Korea and India, will propel the demand for high-quality mobile learning solutions.
The e-learning market in Asia Pacific will gain traction with the growing adoption from the academic sector. Schools in the region are incorporating digital learning techniques to enable remote lectures to ensure social distancing. Around 73,000 or 81% of K-12 students attended lectures through the Tencent K-12 Online School in Wuhan in 2020, according to the World Economic Forum. In February, around 200 million primary and secondary school students in the country started their new semester online. Higher education institutes are also adopting distance learning technologies to ensure uninterrupted education during the pandemic.
The key players operating in the industry include Apollo Education Group, Adobe Systems Inc., Cisco Systems, Inc., Citrix Education, Meridian Knowledge Solutions, Microsoft Corporation, Oracle Corporation, Skillsoft, and SAP SE. Players are launching innovative learning platforms to withstand the growing industry competition. Several e-learning providers have launched local language-based study materials for a better understanding of students and easy learning processes. These offerings are promoting online educational solutions in countries including Thailand and Vietnam, which face language barrier issues.