Europe Fitness Equipment Market Share is estimated to be over USD 3 billion in 2019 and is expected to register a growth of over 3.5% over the forecast timespan.
 

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A rise in the number of gym and health club memberships in Europe will propel fitness equipment market growth. According to the European Health & Fitness market report 2020, the number of health & fitness club members increased by 3.8% to around 65 million, while the total number of facilities increased by 2.3% to 63,644. The top 30 European fitness center operators accounted for around 17 million members, representing 26.5% of all memberships. The growing number of health clubs and gym memberships will surge the demand for robust fitness equipment.

The ongoing coronavirus (COVID-19) pandemic will negatively impact fitness equipment market growth. The temporary closure of several fitness facilities due to stringent lockdown imposed in the first quarter of 2020 has declined the demand for fitness equipment. The industry will regain impetus with several countries in Europe flattening the coronavirus positive cases curve and reopening facilities with enhanced safety measures. To prevent the risk of contracting the disease through physical contact in gyms, consumers in Europe are also undertaking on-demand virtual training to experience enhanced workouts in the comfort of their homes.

According to European Heart Network AISBL, cardiovascular disease accounted for 45% of all the deaths in the region in 2017. Death rates from ischaemic Heart Disease (IHD) and stroke are higher in Central and Eastern Europe. High awareness of health & well-being in the region will encourage consumers to incorporate cardio workouts in their routine to strengthen heart health.  In Europe, tourism & hospitality businesses are incorporating fitness facilities in their infrastructure. St Martin’s Lane Hotel has partnered with London’s Gymbox to offer guests an enhanced workout experience adjacent to the luxury hotel. Pullman Paris Tour Eiffel, a 4-star hotel in France, has a fitness room with cardio equipment and is open 24 hours for guests. Excelsior Hotel Gallia in Milan and Clarion Hotel in Stockholm also provide guests with a fully-equipped gym.

Increasing awareness about health & fitness in countries, such as France, the UK, Germany, Italy, and Sweden, will propel fitness equipment market growth. Throughout Europe, 9.4% of population aged 15 and above have a fitness club card. The growth opportunities exist in Eastern and Southern Europe, where the market is still small. The number of health and fitness facilities in the UK grew by 2.9% from 7,038 to 7,239 in 2019. With a membership growth of 5.1% to 11.7 million members, Germany had the highest number of health club members followed by the UK with 10.4 million members, France with 6.2 million, and Italy & Spain with 5.5 million members. The rise in the number of gyms and memberships will propel the demand for high-quality fitness equipment in the region.

Major players operating in the market include Amer Sports Corporation, Core Health & Fitness, Escape Fitness Ltd., Eleiko Group AB, Heinz Kettler GmbH & Co. Kg, Hoist Fitness Systems, Icon Health & Fitness Inc., Johnson Health Tech, Nautilus Inc., Technogym S.p.A, and Torque Fitness. Players are focusing on incorporating advanced technologies to strengthen their product portfolio. In May 2020, Technogym S.p.A added new digital features to its Mywellness platform for fitness clubs that are reopening after the lockdown impositions are lifted. Mywellness is introducing new features for booking facility services such as gym floors and classes.