Europe solar control window films market is projected to grow on account of strict government regulations to reduce carbon footprint and the commitment to meet the energy efficiency targets. Favorable policy initiatives pertaining environmental sustainability will stimulate the product adoption. For instance, the EU, in 2014, set targets of 40% reduction in GHG emissions by 2030 as compared to 1990 levels.

Construction industry will grow owing to demand from residential establishments coupled with rising investments for commercial spaces. Widespread use of glass across applications for enhanced lighting or increasing the attractiveness of the buildings will complement the product demand. Moreover, these films reduce the excessive heat and glare coming through the windows.

Booming automotive industry in countries comprising Germany, Spain and France will positively impact the industry landscape. These films maintain the temperature inside the vehicle by reflecting UV rays, thereby reducing fuel consumption by lowering air conditioning needs. Moreover, the product increases the durability of car windows and ensures protection in all weather conditions.

Residential sector faces dual challenge of restricting incoming sun rays and providing privacy at night. Originally, these films have been used only for rejection of solar rays, but the ongoing technological advancement has improved the visibility from inside during day and night. In addition, these films minimize the requirement for cooling & heating thus blocking the harmful UV rays, in turn strengthening the business scenario.

Organic films are anticipated to witness growth owing to factors including forming a shield around the glass and holding pieces of broken glass in place ensuring safety. These films are utilized to enhance the unguarded glass & improve its quality up to the certified safety guidelines for impact by blast protection including chemical explosion. In addition, these films secures the glass from fading caused by UV rays, thereby extending its life.

Available alternatives including smart glass offering reduction in cost of air conditioning, lighting and heating of room may limit the solar control window films market growth. But, higher price of smart glass may act as a deterrent to its market acceptance. However, easy maintenance and cleaning of films owing to scratch free coatings and distortion free adhesive systems is set to strengthen the business landscape.

Manufacturers are actively engaging in partnerships and M&As with global and regional vendors to build opportunities. The leading players of are focusing on backward integration to gain the competitive advantage by engineering the essential components to maintain quality standards and ensuring economies of scale. Prominent players operating across the Europe solar control window films market include.  3M, Purlfrost Ltd., Polytronix Inc, Saint-Gobain Performance Plastics Corporation, Eastman Chemical Company, Garware Suncontrol, SunTek, Johnson Window Films and amongst others.