Rising glass packaging demand from food and beverage industry coupled with pharmaceutical and cosmetic sector is the major reason uplifting demand for the overall business size in Europe.

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Unique properties offered by glass including sterility and reusability makes it an ideal material to be used in packaging, thereby suggesting high potential to substitute plastics. Some other benefits of using glass packaging is its flexible molded nature as it can be molded into any shape and size which enables it to be used in ample number of industries. Apart from this, positive growth rate of glass-based packaging materials in Europe reflects rising consumer awareness for environmental issues. For instance, Europe glass production witnessed growth of 1% in 2018 from the last year.

European glass packaging market is segmented on the basis of product into borosilicate, de-alkalized soda lime glass and soda lime glass. Soda lime glass is the largest product segment having a share of around 60% in the total European market in 2018. The product is largely used in dinnerware, glass containers and jars. The product is also used across various applications such as alcoholic beverage, beer, food & beverages, pharmaceuticals and in many other areas. Key application segment of the product is in alcoholic beverages accounting to a share of about 35% in the overall market. Extensive demand for glass packaging such as beer bottle is highly supported by rising income levels among young. Moreover, product also finds application in food & beverage industry in syrups, sauces, jellies, and other food products.

Some of the major players in the Europe glass packaging market are Amcor Ltd., Bemis Company, Inc., Honeywell International, Inc, MTS Medication Technologies, Reynolds Packaging, Sonoco Products Company, Illinois Inc. and WestPack.