Asia Pacific Non-Alcoholic Beer Market size was valued at USD 4.3 billion in 2017 and is expected to witness growth of more than 7.5% CAGR from 2018 to 2024.
China Non-Alcoholic Beer Market, By Product, 2013 – 2024 (USD Million)
Surging adoption of the healthy lifestyle along with shifting consumer preferences towards alcohol-free beverages are the primary drivers propelling Asia Pacific non-alcoholic beer market share. Products containing lower calories in various alcohol-free beverage brands are strongly supporting the demand in the industry. Increasing awareness for negative health effects of alcohol consumption is among major factors boosting market penetration. Growing population health-conscious consumers looking for benefits in consuming malted beverages along with product availability are propelling the industry growth.
Manufacturing companies and brewers are strongly focusing on new product development and innovative beer along with varied taste preferences will propel industry growth. China holds over a 29% share in launching new non-alcoholic beer products in 2016. Manufacturers are launching new beverage brands with tasteful different flavours to expand consumer base fuelling product revenue share. Higher product offerings, owing to increasing penetration of international players is supplementing the product usage penetration. The market has witnessed a shifting trend from standardized products to light beers, further followed by alcohol-free beers.
Alcohol free segment accounted for the largest revenue size of USD 2 billion in 2017 owing to the increasing adoption of healthier lifestyles coupled with the benefits of non-alcoholic beer in China, India, and Japan. Alcohol free beer is mostly preferred beverage due to ABV absence in the product range. Numerous flavours range and soothing taste is capturing wide attention in young generation consumers, women and adult population boosting the product demand. Key manufacturers including Heineken, Ab InBev, and Carlsberg are launching alcohol free brands in the different region areas for capturing large market share resulting in business expansion.
Malted grains segment accounted for the largest revenue size of USD 3 billion in 2017 owing to the key properties such as improved sweetness, color along with enriched aroma in various blends. In addition, rich source of easily digestible carbohydrates, vitamins, low sucrose content and enzymatically hydrolyzed proteins provides a positive outlook for malts. Moreover, increasing health consciousness among people across the region will augment the growth of Asia Pacific non-alcoholic beer market share.
Dealcoholisation segment accounted for the largest revenue size of over USD 3.5 billion owing to the rising need for generating stronger & natural flavour. The technology includes heat & membrane-based processes such as reverse osmosis, heat treatment methods and vacuum distillation. Reverse osmosis is a preferred and widely used technique, in which beer is passed through a filter to separate the alcohol & water contents. Hence, overall operating cost reduction in the process will enhance the demand for dealcoholisation technology among the largescale manufacturers. High flexibility in obtaining product with content lower than 0.05% ABV will enhance the Asia Pacific non-alcoholic beer market growth.
Supermarkets segment accounted for the largest revenue size of over USD 1 billion owing to the increasing investments in supermarket chains, and improved trend for buying multiple products from a single location. Higher discounts and lower product prices in supermarkets benefits is driving the product demand through sales channel in several countries. Moreover, a large variety of brand, size, and range is further stimulating the business outlook.
China accounted for the largest revenue size of over USD 900 million in 2017 owing to the rapid & improved adoption of alcohol-free beer products. Rising consumer spending coupled with growing health awareness regarding alcohol consumption will promulgate the country product demand. Religious beliefs pertaining to the restriction on alcoholic drinks among Islamic population is a considerable factor positively influencing the market growth in the country. New product development in China resulting in higher adoption will support the regional market demand.
Major industry players operating in Asia Pacific non-alcoholic beer market are Heineken N. V, Suntory Beer, Bernard Brewery, Erdinger Weibbrau, Moscow Brewery Company, Anheuser-Busch InBev, Carlsberg, Weihenstephan, Arpanoosh, Kirin, Coors Brewing Company. Business strategies such as acquisitions, mergers, and strategic alliances along with various joint venture opportunities will further strengthen & improvise the global presence and consumer reach. For instance, in August 2016, Heineken N.V. acquired a Carlsberg brewery in Vietnam. The acquisition provided the company to expand & strengthen its foothold in the South East Asia through Vietnam business.
Growing demand for free liquor content products in several Asia Pacific & Muslim countries as a substitute to the Islamic liquor ban is expected to boost industry expansion. Regulations regarding marking the products with halal tag is key factor maintained by the industry players with drinks to protect from any violation of the regional laws. Rapid technological advancements in several R&D projects & innovations will fuel the significant product demand in the market without any legal or social restrictions. Thus, in return will further proliferate the overall branding & marketing of the product.