U.S. Fruit Concentrate Puree Market size was valued at over USD 95 million in 2018 and is expected to witness growth of more than 5.5% CAGR from 2019 to 2025.
U.S. Fruit Concentrate Puree Market, By Product, 2013 – 2025 (USD Million)
Increasing trend of healthy lifestyle along with shifting consumer preferences towards non-genetically modified foods and natural products are the primary drivers propelling the U.S fruit concentrate puree market share. Growing awareness pertaining to positive health effects of consuming products containing vitamins, minerals, and beneficial nutrients is among major factors boosting industry expansion. Additionally, shifting consumer preference towards ready to eat and convenience foods owing to hectic work schedules will supplement the product demand across a wide variety of food and beverage applications.
Consumer awareness is increasing on aspects such as product ingredients & quality, thereby positively driving the business expansion. Key benefits including increased product shelf life and easy availability of raw materials, such as berries, citrus, and exotic fruits are propelling the industry growth. Changing dietary patterns to fruit-based concentrates and rising awareness regarding consumption of synthetic colorants and sweeteners will be a key factor influencing the market dynamics.
Berry segment including blueberry, raspberry, and strawberry is expected to witness strong demand in U.S. fruit concentrate puree market. High preference for strawberry is depicted by strong growth in strawberry consumption in the U.S. over the past two decades. Consumer awareness on benefits of berries accompanied by large-scale domestic production of these fruits is surging the business expansion. The U.S. is the largest producer of strawberries in the world accounting for around 20% volume share in 2017. Further, berries are perceived as a part of a healthy lifestyle and these are available throughout the year, thus supporting the penetration of fruit concentrate puree through multiple end-use applications.
Manufacturing companies are strongly focusing on the development of new and innovative products with varied taste and flavor preferences, this will influence the overall market size. Strong growth in the organic food industry owing to the rise in health-consciousness consumer base. is supplementing the product penetration in baby food, smoothies, bakery, and confectionary applications. For instance, as per the USDA, the country’s organic retail food sales increased from around USD 20 billion in 2010 to USD 40 billion in 2016.
With sugar product segment accounted for over 70% share in the overall U.S fruit concentrate puree market in 2018. Growing consumption of organic sweeteners in bakery, confectionary, dairy, frozen foods, and juices by children and toddlers has further increased the product demand. Factors such as enhanced shelf life, improvement in the texture, aroma and mouthfeel of food products driving the segment growth. Numerous flavors blends and soothing taste is capturing wide attention across the young generation, adult population, and women, thereby boosting the product demand. Key manufacturers including Tree Top, Doehler Group, Kerry group, Cobell, and Stahlbush Island Farms are launching exotic flavoured products with added sugar for capturing large market share, thus resulting in industry development.
Liquid concentration segment is expected to witness over 4.5% gains from 2019 to 2025. Positive application outlook in a large number of food & beverage applications such as baby foods, bakery & confectionery, marmalades/jams, smoothies & snack drinks, and other beverages fuelling concentration demand. Manufacturers are expected to launch new products in liquid form to serve nutritious meals to toddlers and geriatric population who cannot chew. Additionally, key benefits of liquid form including increased viscosity and rich source of easily digestible carbohydrates, vitamins, minerals, antioxidants provide a positive outlook for the segment growth.
Exotic segment including banana, apple, mango, coconut, pineapple, melon, and tomato accounted for over 35% share in the overall U.S. fruit concentrate puree market in 2018. Ease in the availability of fresh fruits accompanied by consumer preferences for exotic flavoured food & beverages will propel the industry share. Rising use of puree concentrate made from exotic ingredients in preparation of baby products, bakery, and savoury snacks is further creating robust market growth. Apple is the major contributor to the segment revenue owing to strong demand for high level nutrients, antioxidants, vitamins, and dietary fibers among consumers. Banana concentrate purees are increasingly used in pies, pastries, beverages, and other products owing to varied taste preferences among consumers.
Food segment accounted for over 55% share in the overall U.S. fruit concentrate puree market in 2018. Increasing sales of the organic baby food products & formula owing to the rising consumer concerns pertaining to the several adulteration practices will proliferate the overall concentrate puree market. Rising middle-class families in several regions of the U.S. and the increased number of working mothers have resulted in increase in product demand from baby food, dairy, bakery and confectionary industries. Average adult obesity rate was approximately 30% in 29 states of the U.S., with West Virginia accounting for the highest adult obesity rate of around 38.1% and Colorado accounting for the lowest at over 22.6%. Factors such as increasing consumer spending on healthy food products coupled with rise in awareness pertaining to benefits of consuming products with natural sweeteners and flavors has led to increase in adoption of the product by the obese population and millennials.
Industrial segment accounted for over 40% share in the overall U.S. fruit concentrate puree market in 2018. Manufacturers of baby foods, dairy & frozen novelties, and alcoholic beverages are among the major contributors to the segment revenue. Dairy beverages and bakery are the largest F&B sectors in the U.S. and observe changing consumer preferences supported by new product developments. Technological advancement in the food processing industry have resulted in efficient supply chain practices, increased production rate and improved profitability among the manufacturers. Further, the increasing demand for natural and organic products owing to a rise in health awareness through consumer-driven movements, such as ‘clean label’ is further stimulating the business outlook.
Major industry players operating in U.S. fruit concentrate puree market are Tree Top, Stahlbush Island Farms, Doehler Group, Kerr Concentrates, Kerry group, AGRANA Beteiligungs-AG, Cobell, Monin Incorporated. Business strategies such as mergers, acquisitions, strategic alliances, joint venture along with new product launch opportunities will further support & improvise the global presence and consumer reach. For instance, in April 2019, Lyons Magnus announced the acquisition of TRU Aseptics, an advanced manufacturer of aseptic products. This acquisition will help the company to bring state-of-the-art technologies for blending, filling and processing of products.
Growing demand for consumption of fruit-based products coupled with a strong emphasis on the organic foods has enhanced the revenue generation across the U.S is expected to boost industry expansion. Major manufacturers have increased their marketing efforts with the disbursement of product information on websites, product innovations, and campaigns to enlighten the consumers on the safety of the products. At present, the industry revenue growth is majorly driven by the increase in vegetable and fruit price trends. Major health ingredients include carbohydrates, fibers, protein, amino acids, peptides, carotenoids, minerals, vitamins, and glucose. Emergence of the online platform as a reliable channel of sales and marketing is another key development that has aided the organic-based product's sales. Thus, in return will further proliferate the overall branding & marketing of the product.