Asia Pacific Electronic Shelf Label Market Share is estimated to be over USD 400 million in 2019 and is estimated to showcase lucrative growth between 2020 and 2026 with a CAGR of 11%.
 

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Asia Pacific ESL market growth is attributed to the rising need for real-time price adjustments, lower total cost of operation (TCO), and enhancing price accuracy. The proliferation of IoT coupled with popularity of ESL supports dynamic price adjustment and updating of inventory. ESLs are easy to install and require low maintenance, ensuring high ROI for retailers deploying. They enhance customer satisfaction and customer engagement by reducing check-out delays and wrong price information.

The ongoing coronavirus pandemic has a positive impact on the Asia Pacific ESL market. The social distancing measures to contain the spread of virus has supported the increasing market demand from retailers to display the pricing on ESL. The factors propelling the Asia Pacific ESL market demand during pandemic include rapid surge in consumer demand, lack of employees at retail stores, and rise in online ordering.

In 2019, full graphic e-paper ESL held a substantial industry share in the Asia Pacific ESL market. The product improves viewing angle on top & bottom shelves for customers. The product supports promotion and price deployment strategy, enhancing agility, speed, and consistency of retail sales. It offers long battery life, bi-directional encrypted radio protocol, and ease of installation & maintenance, propelling adoption among retailers.

The market players are offering full graphic e-paper ESL for performing simultaneous price updates on POS terminals and shelves across all stores through a single central server. For instance, in November 2020, Diebold Nixdorf, Incorporated offered a full graphic e-paper ESL with speed of price change varying from 600 per hour to 7,500 per hour.

RF technology-enabled ESL is estimated to witness a significant market growth over the forecast timeline. RF integrated ESL offers security and operational stability, reduces latency, and decreases energy cost for retailers. The RF module communicates the terminal display label and the communication station.

The deployment of ESL in supermarkets across the Asia Pacific region is expected to propel over the forecast period. The segment growth is attributed to the rise in the number of supermarkets in the region. Changing consumer preference and adoption of IoT to counter online retail and retailers’ strategic alliance with global key market players are supporting the proliferation of the ESL market. For instance, in November 2020, KKR & Co. Inc. and Rakuten, Inc. acquired a significant amount of stake in Seiyu from Walmart to accelerate digital transformation of the retail sector in Japan. The partnership aims to enhance customer engagement by offering app-based shopping, digital payment, and delivery services.

The prominent industry players operating in Asia Pacific electronic shelf label market include Altierre CorporationE Ink Holdings Inc., Herbert Retail Limited, M2COMM, SES-imagotag, Samsung Electronics Co. Ltd., Diebold Nixdorf, Incorporated, Teraoka Seiko Co., Ltd., and SoluM. ESL manufacturers are focusing on product innovation strategy to gain a competitive advantage over other market players. For instance, in July 2020, Telink announced an ESL design, which does not require battery change to support 2-10 daily screen updates.